Building Rotary's Public Image

People of Action | Rotary International Brand Guidelines

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Audience Questions

Do your family and friends know exactly what Rotary does?
Which photos or stories from your club's last three projects are you sharing?
Do our posts include "Problem → Action → Impact → CTA"?

Introduction & Purpose (Purpose & Vision)

Purpose Visual

Purpose

To explain Rotary's core values and purpose.
To inspire members, donors, and partners.
To create a unified and modern visual identity.

Visual tip: Use Rotary Azure & Gold gradient with the Wheel logo.

Who We Are

Audience Questions — Rotary Public Image (Online)

What do we mean by Rotary Public Image online?
On which digital platforms is our presence most effective?
How well do we follow the "Do & Don't" guidelines when selecting photos or videos?
How can we create sensitive and impactful captions or voiceovers?
How can we present a short (4-line) summary of a project or fellowship?
How do we verify the authenticity of any information or news shared online?
How can we apply the Rotary Brand Center guidelines both offline and online?
How positive, impactful, and ethical are our online posts or shares?

Discussion prompt: Discuss the answers to each question and share real examples from your own club.

Rotary Identity & Communication Guidelines

1. Tell Rotary's Story — Explain what we do, the action we take, and the impact we make in every message.
2. Use a Unified Voice — Communicate with clarity, compassion, and confidence so that Rotary sounds consistent everywhere.
3. Show People of Action — Highlight Rotarians working, connecting, and transforming communities.
4. Focus on Community Impact — Show how local actions create global change.
5. Use Approved Visuals & Logos — Always use the Rotary masterbrand signature (Rotary + Wheel) with proper color and spacing.
6. Use Rotary Colors — Prioritize Rotary Azure (#0050A2) and Rotary Gold (#F7A81B) for leadership and optimism.
7. Share Real Photos — Use authentic, candid images that show diversity, teamwork, and emotion.
8. Lead with Head, Heart & Hands — Express leadership through empathy and purposeful action — a Rotary hallmark.
9. Be the Ambassador — Every member is a brand ambassador through behavior, communication, and public interaction.
10. Link to Rotary Brand Center — Use Rotary Brand Center for templates, colors, and People of Action visuals.

References: Rotary International – Voice & Visual Identity Guidelines (547A-EN) & Building Rotary's Public Image Discussion Guide.

Our Voice

Tone	Meaning	Style
Smart	Knowledge-based	Confident
Compassionate	Humane	Sincere
Persevering	Determined	Clear and Consistent
Inspiring	Motivational	Optimistic

Our Voice

📢 Voice Example: "We are People of Action."

Facebook Page/Group

Instagram

LinkedIn Page

YouTube

X (Twitter)

TikTok

Threads

WhatsApp Groups

Messenger Groups

Website/Blog

Email Newsletter

Tip: Use the People of Action look — bright natural light, authentic smiles, real service moments, and Rotary's Azure + Gold color palette.

Do & Don't — What We Should Do / Avoid

Rotarians doing hands-on community service with beneficiaries — ✅ DO: Service & Community Show people helped, tools in use, action moment.

Skill-building fellowship or Rotary training session — ✅ DO: Fellowship / Training Learning, mentoring, skills, next-steps.

Dining table and protocol-only lineup photo — ❌ DON'T: Eating / Protocol-only No impact shown, no Rotary service context.

Selfie that does not show Rotary work or branding — ❌ DON'T: No-context Selfie Missing Rotary branding, action, or outcome.

Off-topic highlight unrelated to Rotary projects — ❌ DON'T: Unrelated Highlights Keep focus on projects, beneficiaries, and impact.

Low-light, cluttered background that distracts from subject — ❌ DON'T: Low-light / Busy Background Use natural light, clean backdrop, eye-level framing.

Tell the story: Problem → Action → Impact → CTA
Consent & dignity; eye-level; natural light; clear background
No heavy filters/stickers; never distort the Rotary logo
No faces without consent; avoid protocol-only or eating shots

"Share with Your Family & Friends"

Concept 1

Text: "Share Rotary's Good Work with Your Family & Friends 💙"

Bangla: "আপনার পরিবার ও বন্ধুদের দেখান Rotary কীভাবে জীবন বদলাচ্ছে।"

"Post the Positive Side of Rotary Projects"

Concept 2

Text: "Show the Positive Side of Rotary Service 🌍"

Bangla: "Rotary-র ইতিবাচক সেবার দিক তুলে ধরুন — এটি অনুপ্রেরণা দেয়।"

"Add Touchy Project Details"

Concept 3

Text: "Add Touchy Project Stories — Let the World Feel the Change ✨"

Bangla: "মানুষের গল্প শেয়ার করুন, যাতে সবাই অনুভব করে পরিবর্তন।"

Promote Rotary

Concept 4

Text: "Share What You Learn — Rotary Trainings Build Leaders 💡"

Bangla: "Rotary ট্রেনিংয়ের অভিজ্ঞতা শেয়ার করুন — শেখাই নেতৃত্বের শুরু।"

Rotary Foundation & Why Participate

Text (5): "Rotary Foundation — Creating Lasting Global Impact 🌎"
Bangla: "Rotary Foundation বদলে দিচ্ছে জীবনের গল্প — প্রতিটি অনুদানেই আশার আলো।"

Text (6): "Why Participate? Because Together, We Transform Lives 💙"
Bangla: "Rotary-তে যুক্ত হও, কারণ একসাথে আমরা পরিবর্তন আনি।"

Social & Digital & RMN

Facebook

Instagram

YouTube

Audience Questions — Rotary Public Image (Online)

What do we understand by Rotary Public Image online?
On which digital platforms is our presence most effective?
How well do we follow the "Do & Don't" guidelines when choosing photos/videos?
How can we write emotional and impactful captions or voiceovers?
How do we present a 4-line summary (Problem → Action → Impact → CTA)?
How do we verify the accuracy of any information/news shared online?
How can we apply Rotary Brand Center guidelines both offline and online?
How positive, impactful, and ethical are our posts and shares?

Discussion prompt: Provide real examples from your club for each question.

Ans-1 Service-focused, truth-based, and dignified storytelling — that's our online identity.
Ans-2 Community: Facebook/WhatsApp • Youth: Instagram • Professionals: LinkedIn • Long-form: YouTube.
Ans-3 DO: Service-in-action • DON'T: Only protocol/meal photos. Always use consent + natural light.
Ans-4 Hook → What we did → Result (numbers) → CTA ("Join / Donate / Share").
Ans-5 4 lines: Problem • Action • Impact • CTA + 1 photo / 20–40 sec short video.
Ans-6 Double-check source/date; fact-check if needed; for sensitive items, get written consent + blur/crop.
Ans-7 Use logo/colors/fonts from the Brand Center; never wheel-only or distorted versions.
Ans-8 Tone: Smart, compassionate, optimistic; focus on team/partners, not personal credit.

Mis/Dis/Mal-information — In Simple Terms

Misinformation — False or incomplete information shared unintentionally. Solution: Verify before sharing.
Disinformation — Deliberately false or fabricated information meant to mislead. Solution: Check sources and report.
Malinformation — True information used in the wrong context to cause harm (e.g., doxxing). Solution: Maintain privacy and share ethically.

Brand colors: Azure/Royal + Gold "pop"; high contrast.
Masterbrand (Rotary + Wheel) intact; clear space; no distortion.
Imagery: candid service-in-action; dignity & consent; natural light.
Avoid heavy filters, cluttered backgrounds, or wheel-only usage.

Social Example 1

Social Example 2

Social Example 3

Don't Twist the Facts — Tell it Right

Do ✔ / Don't ✖ — Convey the proper message

Guideline

Use verified numbers (beneficiaries, amounts, dates)
Credit partners & sponsors properly
Exaggeration or misleading captions
Over-claiming personal credit for club projects

✨ Intake for Today — Club Action & Commitments ✨

📢 Share with all members: circulate today's keynotes, slide deck, and resource folder.
🎨 Rotary Brand Center: use official logos, colors, templates & tone (brandcenter.rotary.org).
✅ Right information only: verify facts, figures & obtain consent before posting.
🧠 Club training: organize a quick 60-minute hands-on session with a digital image expert.
🌐 Online conduct: be respectful, focus on beneficiaries — avoid politics or protocol-only posts.
🤝 Offline conduct: wear pin/badge, protect dignity, and follow Rotary's safeguarding guidelines.
🪄 Posting formula: Problem → Action → Impact → CTA with monthly themes & avenue tags.
📲 Where to share: Facebook • Instagram • LinkedIn • YouTube • Website • WhatsApp / Messenger / Telegram.
👥 Who does what: Content Lead • Photo Lead • Impact Lead • Follow-up Lead.
📊 Measure weekly: Reach • CTR • Watch-time • Media Mentions • Member Shares.

🌟 Quick Do / Don't — Public Image Etiquette

✅ DO: Use Brand Center assets; share real service-in-action; include consent, alt-text & CTA; ensure bright, natural light.
❌ DON'T: Distort logos or colors; share low-light, eating, or protocol-only photos; post unverified info; reveal identities without consent.

🎯 Commit Today: Share this intake with all members ▶ Host a 1-hour digital image workshop ▶ Publish one People of Action post following the formula — verified, dignified, and inspiring.